Food Network 360°/VR Pancakes




Recipe videos are fun to watch, but really hard to use. You have to keep pressing play and pause. So we used 360 cameras to create a recipe video you can actually use to cook. Simply, swipe along step by step.

Then, we built a fully immersive VR experience designed to complement the eating experience. This immersive recipe uses technology not as a gimmick but as an amuse bouche to the main course of delicious human engagement.