Michael Kors Walkbox

 
 

Synopsis

Michael Kors wanted to raise their global profile as an innovative brand by re-inventing the fashion event. We created The Walkbox, a 50 foot long walkthrough experience powered by an A.I. editing tool that produced 300 fully realized fashion films in one night. Each participant received their film on their phone moments after leaving the Walkbox and shared it to social with a single click. The impact online was massive and the media response to Michael Kors focused on the innovative nature of the brand's breakthrough experience.